RUBiS Energy Uganda has unveiled the Castrol Power 1 Motorcycle Oil through an energetic “Ekijja Kijje” campaign at its Makindye service station, targeting the heartbeat of Uganda’s urban transport economy — the boda boda community.
The campaign, themed “An oil that protects your boda is an oil that protects your dreams,” underscores the vital role motorcycle riders play in the country’s informal economy. The new Castrol Power 1 oil promises superior engine protection, smoother acceleration, and enhanced performance — all key for riders whose motorcycles serve as their main source of livelihood.
Speaking at the launch, William Fillet, Managing Director of RUBiS Energy Uganda, said the campaign celebrates the resilience and entrepreneurial drive of riders who keep the country moving.
“We understand that in this business, time is money. A breakdown is not just an inconvenience—it’s lost income,” Fillet said. “The spirit of ‘Ekijja Kijje’ reflects the determination and readiness of every Ugandan rider who faces life’s challenges head-on.”
Fillet added that the product launch reflects RUBiS’s continued commitment to delivering high-performance fuels and lubricants that support small-scale entrepreneurs who depend on reliable mobility.
Olivia Nahwera, Fuel Sales and Specialties Manager at RUBiS Energy Uganda, said Castrol Power 1 offers more than mechanical benefits — it provides financial security and peace of mind.
“This oil ensures protection, reduced maintenance costs, and uninterrupted workdays,” Nahwera said. “It’s designed for performance and protection, helping riders safeguard their income and future.”
The company emphasized that mechanics — who often influence riders’ purchasing decisions — will play a central role in the campaign’s rollout. Training and engagement sessions are planned to boost awareness and product confidence among both riders and service providers.
RUBiS Energy Uganda’s introduction of Castrol Power 1 marks a major step in strengthening its foothold in the motorcycle oil segment, leveraging both Castrol’s global expertise and RUBiS’s strong local distribution network.
As Uganda’s boda boda sector continues to power urban and rural mobility, the “Ekijja Kijje” campaign positions Castrol Power 1 as more than just oil — but a promise to keep the nation’s riders moving, no matter what comes their way.