First Insurance Company Limited (FICO), Uganda’s oldest insurance provider, has officially rebranded to Mirai General Insurance, signaling a new chapter driven by innovation, customer focus, and global partnerships.
The announcement was made during a colorful launch event held at Four Points by Sheraton Hotel in Kampala.
The rebrand follows FICO’s acquisition by Pride Global, a Singapore-based multinational insurance and financial services group, positioning the company to compete at international standards while maintaining its local trust and legacy.
Speaking at the launch, Joseph Nsubuga, CEO of Mirai General Insurance, described the transition as more than cosmetic.
“This transformation is not just a name change,” he said. “It’s a new way of thinking — from local to global — while preserving the values and trust our clients have known for decades. With the support of Pride Global, we are embracing the future with strength, innovation, and renewed purpose.”
The new name, Mirai, derived from Japanese, means “future” or “new ray of hope” — a fitting symbol for the company’s reimagined direction. Uganda is the first country within the Pride Global network to adopt the Mirai identity, with more countries across Africa and Asia expected to follow.
The rebrand comes with a raft of improvements: a user-friendly digital platform for faster claims processing, expanded insurance offerings for emerging risks, and a broader national presence through over 200 agencies.
According to the Executive Director, Jeffery Thomson ,clients can expect a dedicated focus on education, customer experience, and responsiveness — all aligned under the enduring promise of “Service Beyond Expectation.”
Mr. Benerd Obel, Director of Supervision at the Regulatory Authority, speaking as Chief guest stated that, “this launch is more than a ceremonial event. It’s a reaffirmation of the company’s dedication to protecting individuals, families, and assets. The rebrand reflects a bold alignment with modern priorities: to innovate, grow, and deliver world-class insurance solutions that meet the demands of today’s evolving risk landscape.”
With over three decades of heritage, Mirai General Insurance now moves forward as a refreshed, globally connected brand that promises to redefine what insurance can mean for Ugandans — dependable, innovative, and people-first.